Brand Experience Manager (Experiential Marketing)

Location: Hybrid role based in Bloomington, Minnesota, United States; office location with 15–30% travel, mainly to events. Applicants must be legally authorized to work in the United States. Visa sponsorship is not available.

Salary: $90,000–$100,000 annual pay range, plus potential incentive compensation.

Company

hirify.global is a Minnesota-based provider of outdoor equipment and landscape solutions with a global footprint.

What you will do

• Lead the planning and execution of 25+ annual events, trade shows, dealer meetings, customer experiences, internal events, and product launches.
• Develop experiential marketing programs that drive brand awareness, customer engagement, lead generation, retail support, and sales enablement.
• Manage event logistics, project plans, timelines, budgets, contracts, registrations, travel, hospitality, exhibits, staffing, setup, and teardown.
• Partner with marketing, sales, retail, product management, channel teams, agencies, vendors, and executive stakeholders.
• Support product introductions and customer engagement by creating opportunities to experience Toro products firsthand.
• Measure event performance, prepare post-event recaps, and recommend improvements based on engagement, lead generation, feedback, and business impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.
• 5+ years of experience managing events, experiential marketing programs, activations, or customer engagement initiatives.
• Experience managing multiple complex projects, event budgets, timelines, vendors, and agencies.
• Strong project management, organizational, problem-solving, communication, and interpersonal skills.
• Ability to travel as required for events and activations.
• United States work authorization is required; visa sponsorship is unavailable.

Nice to have

• Experience in a corporate or enterprise environment, outdoor power equipment, durable goods, consumer products, retail, or related industries.
• Experience with large-scale trade shows, customer events, dealer programs, event ROI, registration platforms, or marketing analytics tools.

Culture & Benefits

• Hybrid work environment based at the Bloomington, Minnesota office.
• Medical, dental, and vision coverage, plus a 401(k) plan.
• Casual corporate dress policy and mental and financial wellness resources.
• 20 hours of paid volunteer time per year.
• Access to early pay through the DailyPay app.