Brand Marketing Manager (Mexico and Latin America)

Location: Anderson, South Carolina, United States; office-based

Company

Techtronic Industries’ TTI Consumer Power Tools division develops and markets consumer power tool products.

What you will do

• Develop and execute integrated brand marketing strategies for Mexico and Latin America.
• Lead, coach, and develop a team responsible for regional brand marketing initiatives.
• Represent brand marketing in regional leadership meetings and communicate priorities, performance, and recommendations.
• Partner with Sales, Channel Marketing, Product Marketing, agencies, and other cross-functional teams on launches, promotions, retail campaigns, and growth initiatives.
• Guide social media content, creative execution, channel growth, and influencer marketing programs.
• Monitor performance metrics and manage the regional marketing budget across paid media, agencies, sampling, content, and influencer initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Bilingual English and Spanish proficiency required, both written and verbal.
• Three or more years of experience managing people and leading cross-functional teams preferred.
• Experience managing marketing budgets, agency partnerships, and external vendors.
• Proficiency with video editing software and digital content creation for social media.
• Strong project management, organizational, leadership, communication, presentation, and interpersonal skills.

Nice to have

• Portuguese proficiency.
• Experience with brand building, storytelling, and innovative growth strategies.

Culture & Benefits

• Full-time employment.
• Tuition assistance.
• 401(k) plan.
• Medical, dental, and vision coverage.
• Vacation and holidays.