Associate Brand Manager (CPG)

Location: Irving, Texas, USA; willingness to travel approximately 15–20%, including visits to bakeries and key sales markets.

Salary: $64,700–$84,100 per year.

Company

hirify.global is a large baking company producing and marketing brands including Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park, and Little Bites.

What you will do

• Analyze business performance, brand KPIs, consumer behavior, competitive intelligence, and industry trends to develop actionable growth recommendations.
• Support integrated marketing plans across advertising, promotions, digital, shopper programs, social media, public relations, and e-commerce.
• Own brand workstreams and initiatives from concept through execution, managing timelines, budgets, spending, and invoices.
• Partner with Sales, Finance, R&D, Supply Chain, Customer teams, and external agencies to advance brand priorities.
• Support innovation and new product development, including packaging, claims, regulatory processes, PACT, and Salsify go-to-market readiness.
• Prepare sales materials, presentations, and storytelling for internal alignment and customer engagement.

Requirements

• Bachelor’s degree in Marketing or a related field; an MS or MBA is preferred.
• 3–5 years of experience; consumer packaged goods experience is preferred.
• Strong organizational, analytical, communication, and business insight skills.
• Expertise in Microsoft Office; experience with syndicated data such as Circana is preferred.
• Ability to manage multiple priorities, work cross-functionally, and drive initiatives with minimal supervision.
• Must work in or be based in Irving, Texas, USA, with approximately 15–20% travel.

Culture & Benefits

• Fast-paced, inclusive work environment focused on development, learning, and growth.
• Annual bonus eligibility.
• Comprehensive benefits package.
• Paid time off.
• 401(k) with company match.