10 дней назад
Commercialization Manager (Product Marketing)
75 000 - 110 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Commercialization Manager (Product Marketing): Developing and executing go-to-market plans for new outdoor product introductions with an accent on positioning, messaging, channel requirements, launch assets, budgets, and success measures. Focus on coordinating cross-functional commercialization workstreams, managing launch readiness and risks, and optimizing post-launch support across B2B and B2C channels.
Location: Hybrid position based at the Deerfield, Illinois campus, with work-from-home flexibility on Mondays and Fridays.
Salary: $75,000–$110,000 USD annually, plus an annual bonus or role-based sales incentive plan.
Company
Innovations develops home, security, digital, water, outdoors, and residential products across a portfolio of established brands.
What you will do
- Lead product marketing and commercialization for new product introductions across the Outdoors portfolio.
- Develop tiered go-to-market plans covering positioning, messaging, audiences, channels, launch tactics, timelines, budgets, and success measures.
- Coordinate the creation of sales enablement materials, product literature, packaging, digital content, imagery, videos, training materials, and customer communications.
- Manage launch milestones, dependencies, decision points, risks, and readiness across Product, Brand, Sales, Operations, Creative, and agency partners.
- Support trade shows and customer events with messaging, demonstrations, imagery, videos, and training content.
- Conduct post-launch reviews and improve future commercialization processes.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5–7 years of experience in product marketing, commercialization, brand marketing, or integrated marketing communications.
- Proficiency with Microsoft Office Suite.
- Experience leading cross-functional product launches or commercialization initiatives from planning through post-launch evaluation.
- Experience developing product positioning, value propositions, messaging, and go-to-market materials for multiple audiences or channels.
- Strong project leadership and stakeholder-management skills in a matrixed organization.
Nice to have
- Experience working with external vendors and creative agency partners.
- Experience with major home improvement retailers or the building products industry.
Culture & Benefits
- Collaborative, inclusive workplace with employee resource groups.
- Comprehensive health and wellness benefits.
- Market-leading 401(k) program with company contribution.
- Product discounts, flexible time off, and adoption benefits.
- Onsite dining, daycare, fitness, and recreation amenities.
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