Director, GTM & Growth Marketing

Location: New York City, United States

Salary: $203,500–$327,750 USD per year

Company

hirify.global is a design-driven platform that helps entrepreneurs build brands and businesses online through websites, domains, ecommerce, marketing, scheduling, and social media products.

What you will do

• Build and own the company-wide GTM playbook, including market priorities, channel logic, financial assumptions, and launch standards.
• Shape content strategy and creative direction with Brand, Product Marketing, and Creative teams across the full funnel.
• Act as the primary GTM partner for product portfolio GMs and align channel execution with business outcomes.
• Manage GTM resources across business lines and set priorities based on strategic growth targets.
• Coordinate with international and organic growth teams to expand distribution and incorporate market, competitive, and customer intelligence.
• Establish post-launch feedback loops, improve workflows, and use modern tooling to increase team efficiency.

Requirements

• 12+ years of experience in growth marketing or GTM, including building global-scale GTM systems from the ground up.
• Experience with both B2C consumer marketing and B2B or sales-assisted models.
• Experience scaling global GTM playbooks and adapting strategies to regional channel dynamics and localization.
• Experience managing GTM across multiple products or business units with competing resource demands.
• Strong systems thinking, strategic judgment, stakeholder management, and the ability to build processes from scratch.
• Fluency with AI tools for compressing planning cycles, synthesizing performance data, and evaluating capacity constraints.

Culture & Benefits

• Choice of medical plans, including an option for fully covered premiums, plus supplemental insurance.
• Fertility, adoption, parental leave, and family care benefits.
• Flexible paid time off, retirement benefits with employer matching, and education reimbursement.
• Global Employee Assistance Program, employee resource groups, and donation matching.
• Dog-friendly workplace with free lunch, snacks, and a private rooftop.
• Hack week is held twice per year.