13 дней назад
Senior Manager, Growth Strategy (3D Printing)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Manager, Growth Strategy (3D Printing): Building lifecycle marketing strategies and campaigns for 3D printing customers across prospecting, purchase, onboarding, engagement, retention, and advocacy with an accent on customer segmentation, analytics, and cross-channel execution. Focus on testing and optimizing campaigns, interpreting engagement and retention data, and designing programs that increase customer loyalty and lifetime value.
Location: Somerville, Massachusetts, United States
Company
develops 3D printing technology and products used for design, prototyping, manufacturing, and medical applications.
What you will do
- Own the customer lifecycle from prospecting and lead generation through purchase, onboarding, engagement, retention, and satisfaction.
- Develop and execute campaigns across web, email, and other channels to drive engagement and repeat purchases.
- Design customer journey programs and create segmented content and resources that help customers maximize the value of products.
- Track, measure, and report on retention and engagement metrics to identify improvement opportunities.
- Partner with product, creative, support, and sales teams on campaigns, product launches, and customer experience.
- Test and optimize campaigns through A/B testing, data analysis, and customer feedback.
Requirements
- 8+ years of experience in growth, customer, or lifecycle marketing, preferably in a hardware technology company.
- Strong analytical and technical skills, with the ability to translate data into actionable marketing strategies.
- Exceptional written and verbal communication skills for creating compelling marketing messages.
- Creative mindset, strong customer focus, curiosity, bias for action, and ability to execute quickly.
- Experience with marketing email platforms such as Marketo or Klaviyo, CRM systems such as Salesforce, analytics tools such as Google Analytics or BigQuery, and ecommerce platforms such as Shopify.
Culture & Benefits
- Work with a team developing products at the forefront of the 3D printing industry.
- Culture focused on creativity, learning, collaboration, and delivering excellence.
- Equity through RSUs and comprehensive medical, dental, and vision coverage.
- 401(k) options, paid parental leave of up to 16 weeks, and tenure-based sabbatical leave of up to 6 weeks.
- Flexible out-of-office plan, commuter benefits, on-site lunches and snacks, professional development opportunities, and culture events.
- Unlimited 3D prints.
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