Sr. Marketing Strategy and Analytics Manager (Social Impact)

Location: Remote in the United States; not eligible for hiring in California, Connecticut, New Jersey, New York, Pennsylvania, or Washington. Approximately 15% travel is expected for in-person customer and team connections.

Salary: $128,560–$188,900 per year, depending on location. The role may also include equity and a corporate bonus plan.

Company

Twilio provides communications solutions that help businesses and developers create personalized customer experiences.

What you will do

• Partner with Social Impact marketing leadership on GTM operating rhythms, pipeline-generation OKRs, QBR data packs, and budget allocation.
• Build investment proposals, scenario models, ROI forecasts, and payback analyses for marketing programs.
• Design and operationalize automated marketing triggers in Python and SQL to support targeted sales and marketing plays.
• Own cross-channel pipeline attribution and maintain marketing metrics for leadership scorecards and frontline manager data packs.
• Develop account tiering, segmentation, lead routing, demand-generation, and ABM workflows across Salesforce, 6sense, and Segment.
• Maintain Looker, Tableau, and Salesforce reporting assets, SQL logic, dashboard documentation, GitHub version control, and automated data-quality checks.

Requirements

• 5+ years of experience in marketing analytics, GTM strategy, revenue operations, or business intelligence within a high-growth B2B SaaS or technology organization.
• Advanced SQL and proficiency in Python or R for data extraction, manipulation, statistical analysis, and pipeline automation.
• Experience building executive scorecards and self-service dashboards in Tableau and Looker.
• Strong understanding of Salesforce data architecture, campaign hierarchies, lead-routing rules, and marketing automation platforms.
• Experience partnering with Director- and VP-level leaders to turn data insights into operational decisions.
• Ability to work remotely from the United States, excluding the stated ineligible states.

Nice to have

• Experience with Segment, 6sense, Marketo, customer data platforms, or intent tools.
• Experience with marketing modeling, multi-touch attribution, and CLV/LFTV analysis.
• Familiarity with Git and GitHub workflows for analytics version control.
• Experience in social impact, nonprofit, or public-sector technology.

Culture & Benefits

• Remote-first work with occasional in-person team gatherings, functional off-sites, or customer meetings.
• Healthcare insurance, retirement savings through a 401(k), paid sick time, personal time off, and paid parental leave.
• Wellness leave, volunteering and donation support, and a culture focused on inclusion and positive community impact.
• Recruitment decisions involve human reviewers alongside AI-supported hiring processes.