9 дней назад
Marketing Product Manager (Gaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Product Manager (Gaming): Defining and leading seasonal marketing strategies and campaigns for Rainbow Six Siege to maximize new-content adoption, player engagement, and positive sentiment with an accent on campaign ownership, player-centric messaging, and cross-functional execution. Focus on optimizing campaigns across tease, reveal, launch, and post-launch phases, analyzing performance, and coordinating creative, CRM, esports, community, and monetization initiatives.
Location: Office-based in Montreal, Canada or Annecy, France
Company
is a global video game publisher and developer creating original gaming experiences across multiple franchises.
What you will do
- Define seasonal marketing strategies for Rainbow Six Siege in alignment with product roadmaps, business priorities, and marketing foundations.
- Lead campaigns through tease, reveal, launch, and post-launch phases to drive content adoption, player engagement, and positive sentiment.
- Translate product positioning, seasonal themes, artistic direction, and unique selling points into player-facing campaigns and marketing assets.
- Brief creative teams and external partners, oversee execution quality, and ensure consistency across channels and player touchpoints.
- Monitor campaign performance, analyze player feedback and engagement data, and implement optimizations.
- Coordinate with community, social media, communications, CRM, esports, monetization, analytics, and other cross-functional teams.
Requirements
- Strong expertise in PC gaming and understanding of player expectations.
- At least 3 years of experience in a similar role.
- Bachelor’s degree in marketing, business, or an equivalent qualification.
- Ability to synthesize complex information into clear, engaging, and actionable messages and content.
- Strong collaboration, interpersonal, communication, presentation, prioritization, and attention-to-detail skills.
- High adaptability in a production environment with frequent changes.
Culture & Benefits
- Collaborative work across marketing, creative, analytics, community, CRM, esports, and monetization functions.
- Opportunity to shape seasonal engagement strategies for a major live-service PC game.
- Work environment focused on innovation and creating memorable gaming experiences.
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