Brand Strategy & Activation Advisor (Brand Strategy)

Location: Bloomfield, CT; hybrid work with at least 3 days per week in a Cigna Group office as directed by the business

Salary: $103,100–$171,800 annually, depending on experience and geographic location; eligible for an annual bonus plan.

Company

Evernorth Health Services, a division of hirify.global, develops pharmacy, care, and benefit solutions designed to improve health and increase access to treatment.

What you will do

• Drive the rollout, adoption, and implementation of enterprise brand initiatives.
• Translate brand objectives into actionable plans with Marketing, Operations, Digital, Technology, and other stakeholders.
• Coordinate cross-functional brand projects and integrate brand standards into customer experiences, communications, and business initiatives.
• Advise internal teams, agency partners, and vendors on brand application and execution.
• Develop communications, education, and enablement programs that support brand adoption and advocacy.
• Manage project plans, dashboards, dependencies, risks, timelines, reporting, and opportunities to improve brand governance and processes.

Requirements

• At least 6 years of experience in brand strategy, marketing, brand management, communications, or a related field.
• Experience supporting enterprise brand initiatives and translating strategy into actionable programs and experiences.
• Strong project management, analytical, problem-solving, communication, presentation, and relationship-building skills.
• Experience working in highly matrixed organizations and influencing outcomes without direct authority.
• Experience collaborating with marketing, operations, digital, technology, creative agencies, and external partners.
• Ability to work from a Cigna Group office 3 days per week, as directed by the business.

Nice to have

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with brand transformation, rebranding, or large-scale enterprise brand implementation.

Culture & Benefits

• Medical, vision, dental, well-being, and behavioral health benefits available from the first day of employment.
• 401(k), company-paid life insurance, tuition reimbursement, paid holidays, and leaves of absence.
• At least 18 days of paid time off per year.
• Home internet, when working remotely, must use cable broadband or fiber optic service with at least 10 Mbps download and 5 Mbps upload speeds.