Customer Marketing, Senior Manager

Location: Arlington, VA - 1801 S Bell (INDG), United States

Salary: $140,000–$170,000 per year

Company

hirify.global provides information and professional services for complex B2B markets.

What you will do

• Lead customer lifecycle programs covering onboarding, adoption, engagement, retention, expansion, and advocacy.
• Create customer campaigns, communications, education content, office hours, newsletters, and nurture programs that support product value realization and feature adoption.
• Partner with Customer Success, Sales, Product Marketing, and Product Management around customer milestones, launches, renewals, and expansion opportunities.
• Develop advocacy initiatives involving testimonials, case studies, peer reviews, customer stories, webinars, conferences, advisory boards, and events.
• Use customer insights, product usage signals, feedback, and campaign data to measure performance and improve programs.
• Coordinate cross-functional execution through project plans, campaign briefs, timelines, stakeholder updates, and operating rhythms.

Requirements

• 7+ years of B2B marketing experience, preferably in SaaS, subscription, technology, data, information services, professional services, or another complex B2B environment.
• 5 years of people leadership experience.
• Experience in customer marketing, lifecycle marketing, product marketing, customer engagement, retention marketing, or customer success marketing.
• Experience managing integrated programs, cross-functional stakeholders, timelines, and measurable outcomes.
• Excellent communication, writing, storytelling, and project management skills.
• Must work from the Arlington, Virginia location.

Nice to have

• Experience with retention, renewal, expansion, advocacy, customer education, or voice-of-customer programs.
• Familiarity with CRM, marketing automation, customer engagement platforms, webinar and event tools, reporting dashboards, or customer health data.
• Ability to turn customer feedback, usage insights, and business priorities into actionable campaigns.

Culture & Benefits

• Full-time employment with cross-functional collaboration across Customer Success, Product, Sales, Events, Demand Generation, Commercial Strategy, and Data.
• Work involves measurable customer adoption, engagement, advocacy, retention, and expansion outcomes.
• Equal opportunity employment and a commitment to non-discrimination.