6 дней назад
Director, Digital Marketing
180 000 - 220 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Digital Marketing (eCommerce/Retail Media): Leading full-funnel digital marketing across retailer and owned platforms for multiple food and beverage brands with an accent on campaign analytics, programmatic advertising, and retail media strategy. Focus on optimizing Amazon and other retail media campaigns, managing budgets and performance dashboards, negotiating media partnerships, and developing a team across six brands and dozens of accounts.
Location: West Los Angeles, California, USA. Hybrid schedule with in-office work required Monday-Wednesday and remote work available Thursday-Friday.
Salary: $180,000-$220,000 annually, plus a possible discretionary bonus.
Company
is part of The Wonderful Company, a large producer of food, beverage, and lifestyle brands with operations and employees worldwide.
What you will do
- Lead the strategy and execution of full-funnel digital marketing across retailer and owned platforms.
- Analyze consumer behavior, search data, campaign performance, and retail media results to guide decisions.
- Plan budgets and marketing programs across six brands and dozens of advertising accounts.
- Lead, mentor, and develop a team of digital marketers and data engineers.
- Negotiate media rates, contract terms, and preferred placements with retail media network partners.
- Present strategies, budgets, and performance results to sales, brand, and cross-functional leadership.
Requirements
- At least 10 years of hands-on digital marketing experience across Amazon, DTC, Instacart, Walmart, and other retail media networks.
- Deep experience with programmatic advertising, audience targeting, bidding strategies, campaign optimization, and reporting.
- Strong knowledge of Amazon Ads, Amazon DSP, Walmart Connect, Roundel, MAP, Carrot Ads, and Criteo.
- Proficiency with Amazon Marketing Cloud, Google Analytics, cloud-based SQL programming, and data mining.
- Bachelor’s degree in data science or marketing; an MBA or MS is preferred.
- Strong analytical, strategic, presentation, prioritization, and people leadership skills.
Nice to have
- Consumer packaged goods experience, particularly in food and beverage.
- Curiosity about eCommerce trends, AI impacts, and advertising algorithm changes.
Culture & Benefits
- Hybrid work arrangement with two remote days each week.
- Medical, vision, and dental coverage, plus a 401(k) with matching eligibility.
- Virtual physician consultations, mental health resources, life coaching, fitness reimbursements, and wellness rewards.
- Leadership training, eLearning, mentorship, and career advancement opportunities.
- Employee community groups, charitable giving programs, and opportunities to participate in community service.
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