Marketing Director - H&N Cancer (Oncology Diagnostics)

Location: Remote within the United States; the role is also associated with Waltham, MA.

Salary: $192,000–$240,000 USD base for remote U.S. roles; $216,000–$270,000 USD base for candidates working in Waltham, MA. Additional bonuses, incentives, and restricted stock units may apply.

Company

hirify.global is a precision medicine diagnostics company focused on transplant, specialty oncology, cell therapy, molecular diagnostics, digital health, AI-powered analytics, and patient support.

What you will do

• Develop and execute the integrated brand strategy, annual marketing plan, and multi-year roadmap for NavDx within Specialty Oncology.
• Drive adoption of NavDx across HPV-driven head and neck cancers and other priority care settings by addressing testing barriers and improving ordering-provider reach and utilization.
• Translate clinical evidence, market insights, customer behavior, and competitive intelligence into positioning, messaging, segmentation, and commercial plans.
• Lead promotional execution across field tools, sales materials, digital campaigns, websites, email, speaker programs, and competitive resources.
• Partner with Sales, Medical Affairs, Clinical Development, Market Access, Digital, Product, Sales Training, and regulatory stakeholders to enable field execution.
• Define performance KPIs, manage budgets and agencies, optimize resource allocation, and guide materials through Medical-Legal-Regulatory review.

Requirements

• 8–10 years of relevant marketing experience in diagnostics, biotech, pharmaceuticals, medical devices, or life sciences.
• Experience developing data-driven marketing strategies for complex diagnostic or therapeutic products and engaging HCPs, KOLs, and cross-functional teams.
• Oncology and HCP-facing healthcare experience, with familiarity with diagnostics, genomics, specialty therapeutics, or related life sciences areas.
• Experience with multichannel marketing, digital and social media, market research, budget management, agency collaboration, and MLR review in regulated environments.
• Bachelor’s degree required; life sciences, molecular biology, or clinical science preferred. MBA or another advanced degree is preferred.
• Applicants for the remote arrangement must be based in the United States.

Nice to have

• Experience in specialty oncology, diagnostics, genomics, pharmaceuticals, medical devices, or chronic and rare disease marketing.
• Knowledge of HIPAA compliance, data privacy regulations, and patient- and HCP-focused behavior change.
• Advanced degree in business, life sciences, or a related discipline.

Culture & Benefits

• Work in a matrixed, mission-driven precision medicine organization.
• Collaborate across Marketing, Sales, Clinical, Medical Affairs, Market Access, Product, Digital, Regulatory, and Operations.
• Focus on improving cancer care and patient outcomes through actionable diagnostic insights.
• Potential eligibility for discretionary bonuses, incentives, and restricted stock units.
• hirify.global participates in the E-Verify program and is an equal opportunity employer.