10 дней назад
Senior Growth Marketing Manager (3D Printing)
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Описание вакансии
Текст:
TL;DR
Senior Growth Marketing Manager (3D Printing): Developing lifecycle marketing campaigns for 3D printing products across prospecting, purchase, onboarding, engagement, and retention with an accent on customer segmentation, analytics, and cross-channel execution. Focus on optimizing campaigns through A/B testing, translating customer data into actionable strategies, and maximizing loyalty and lifetime value.
Location: Somerville, Massachusetts, United States; on-site role.
Company
develops 3D printing tools used by industry leaders to design, prototype, and manufacture physical products, including medical devices.
What you will do
- Develop and execute campaigns across web, email, and other channels throughout the customer journey.
- Design programs for prospecting, lead conversion, purchase, onboarding, engagement, retention, and satisfaction.
- Create segmented content and resources that help customers maximize the value of products.
- Track and report retention and engagement metrics, identifying opportunities for improvement.
- Partner with product, creative, support, and sales teams on campaigns, product launches, and customer experience.
- Test and optimize campaigns using A/B testing, data analysis, and customer feedback.
Requirements
- 8+ years of experience in growth, customer, or lifecycle marketing, preferably in a hardware technology company.
- Strong analytical and technical skills, including the ability to translate data into actionable marketing strategies.
- Exceptional written and verbal communication skills and the ability to create compelling marketing messages.
- Experience with marketing email platforms such as Marketo or Klaviyo, CRM systems such as Salesforce, analytics tools such as Google Analytics or BigQuery, and ecommerce platforms such as Shopify.
- Strong customer focus, creativity, curiosity, bias for action, and ability to execute quickly.
Culture & Benefits
- Work with a hands-on team of builders, engineers, and innovators in the 3D printing industry.
- Healthcare coverage including medical, dental, and vision insurance.
- Equity through RSUs, 401(k) options, and access to financial advisors.
- Paid parental leave of up to 16 weeks and tenure-based sabbatical leave of up to 6 weeks.
- Flexible out-of-office plan, commuter benefits, on-site lunches and refreshments, and professional development opportunities.
- Culture events and unlimited 3D prints.
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