Brand Manager (CPG)

Location: Irving, Texas, United States. Approximately 10–15% travel required.

Salary: $102,000–$142,800 annually

Company

Large-scale bakery manufacturer with more than 20,000 associates producing and distributing branded bread, baked goods, cakes, and snacks across the United States.

What you will do

• Develop and execute brand and portfolio strategies in partnership with senior marketing leadership and cross-functional stakeholders.
• Analyze sales, market share, profitability, distribution, innovation performance, consumer, customer, and competitive data to identify growth opportunities.
• Drive the innovation pipeline with R&D, Supply Chain, Commercial, Manufacturing, Packaging, Finance, and Purchasing teams from ideation through commercialization.
• Lead integrated marketing plans covering advertising, public relations, digital, promotions, social media, and in-market activation.
• Oversee consumer research and product scoring, translating insights into strategic decisions, selling stories, presentations, and go-to-market strategies.
• Manage budget planning, invoicing, steering-call action plans, and collaboration with sales, customer teams, and external agencies.

Requirements

• Bachelor’s degree in Marketing or a related field preferred; equivalent education, training, and experience may be considered.
• 4–5+ years of experience, preferably in consumer packaged goods.
• Experience in social media marketing, analytics, marketing plan development, and execution.
• Strong analytical, organizational, written, and verbal communication skills, with the ability to develop business insights and compelling sales solutions.
• Proficiency with Microsoft Word, Excel, PowerPoint, and syndicated data sources such as Nielsen and Circana.
• Ability to manage multiple priorities, deadlines, complex initiatives, and cross-functional collaboration with limited supervision.

Nice to have

• MBA.
• Additional CPG brand leadership experience.

Culture & Benefits

• Annual bonus eligibility.
• Comprehensive benefits package.
• Paid time off.
• 401(k) with company match.
• Safe and inclusive work environment with opportunities for development.