Senior Product Manager, Consumer Lifecycle and MarTech (FinTech)

Location: Remote from anywhere in the continental United States, or from corporate offices in Utah or Arizona.

Company

hirify.global provides in-store and e-commerce lease-to-own solutions and operates as a subsidiary of PROG Holdings, a FinTech holding company.

What you will do

• Own the roadmap for data enablement, customer communications platforms, and eMarketing tooling.
• Build and evolve personalized lifecycle journeys covering first-touch communications, re-engagement, retention, and new customer programs.
• Translate marketing and business data needs into product requirements, use cases, features, and acceptance criteria.
• Partner with data engineering and analytics teams to improve data availability, quality, and segmentation.
• Lead cross-functional initiatives across marketing, technology, lifecycle, and operations while establishing customer feedback loops and performance metrics.
• Use AI agents, automations, and workflow tooling in lifecycle and communications processes; manage relevant vendor relationships.

Requirements

• 5–7 years of experience in software Product Management.
• Experience owning data products or data enablement initiatives and making data actionable for business stakeholders.
• Hands-on experience with customer communications, CMS, campaign management, notification, lifecycle, and analytics platforms such as Braze, Iterable, Adobe Journey Optimizer, or Amplitude.
• Experience designing AI-native tools and workflows involving AI agents, automations, or LLM-assisted operations.
• Strong ability to move between product strategy and detailed execution, including leadership narratives and engineering acceptance criteria.
• Bachelor’s degree or equivalent experience, with strong communication, self-direction, adaptability, and integrity.

Nice to have

• Experience with lifecycle communications or customer journey tooling.
• Familiarity with chat platforms, conversational AI, or digital servicing products.
• FinTech or financial services background.
• Experience working with data engineering or analytics teams.
• Mobile and web-based product experience.

Culture & Benefits

• Inclusive collaboration, innovation, and development opportunities.
• Medical, dental, vision, and life insurance with paid parental leave.
• Company-matched 401(k), paid time off, paid holidays, and paid volunteer time.
• Employee stock purchase program, tuition reimbursement, and charitable gift matching.
• Required job equipment and services provided.