Integrated Marketing Strategist (Healthcare IT)

Location: Remote within the United States, with up to 10% travel within the U.S.

Salary: $70,000–$90,000 per year

Company

hirify.global provides mission-critical software solutions, while its MEDHOST division develops healthcare information technology products including electronic health records, financial management systems, and patient engagement platforms.

What you will do

• Support go-to-market strategies and launches for healthcare technology solutions, enhancements, partnerships, and business initiatives.
• Develop value propositions, differentiators, buyer messaging, launch materials, webpages, presentations, sales tools, proposals, and RFP/RFI content.
• Plan and execute integrated campaigns across web, email, search, social media, webinars, customer communications, and sales enablement.
• Apply generative AI, prompting, market research, competitive analysis, and performance data to improve marketing execution and decision-making.
• Support website content, SEO, AEO/AIO, landing pages, and digital experiences that improve visibility, engagement, and conversion.
• Coordinate with R&D, Sales, Customer Success, subject-matter experts, and other stakeholders while managing projects through completion.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution.
• Experience with product launches, positioning, buyer messaging, sales enablement, and simplifying complex healthcare, technology, and business concepts.
• Practical proficiency with generative AI, prompting, AI-assisted workflows, and integrated digital marketing across web, email, search, social media, and content channels.
• Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms.
• Strong analytical, writing, editing, collaboration, project-management, organizational, and communication skills.

Nice to have

• Experience in healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B environments.
• Familiarity with healthcare terminology and market dynamics.
• Experience with SEO and emerging AI visibility practices such as AEO/AIO.

Culture & Benefits

• Flexible work arrangements.
• Medical, dental, vision, short-term disability, long-term disability, and FSA benefits.
• Three weeks of vacation plus five personal days.
• 401(k), life insurance, employee stock ownership, and RRSP program.
• Career growth, learning opportunities, community involvement, and a casual work environment.