Senior Professional, Product Marketing Strategy (Healthcare Insurance)

Location: Remote nationwide within the United States; occasional travel to hirify.global offices for training or meetings may be required. Work hours must align with Central Standard Time (CST) or Eastern Standard Time (EST).

Salary: $94,900–$130,500 per year, plus eligibility for a bonus incentive plan.

Company

hirify.global is a Fortune 50 healthcare company providing insurance and healthcare services to millions of people across the United States.

What you will do

• Develop and evolve marketing strategies for the owned insurance brokerage business by translating business objectives, opportunities, and challenges into consumer insight-driven plans.
• Create and refine annual marketing plans, intake briefs, marketing briefs, messaging frameworks, value propositions, and strategic recommendations.
• Partner with Insights to identify research opportunities and turn findings into actionable consumer insights.
• Collaborate with Brand Strategy, Customer Life Cycle Marketing, Analytics, Creative & Content, and agile teams to align go-to-market execution, KPIs, measurement frameworks, and creative work.
• Monitor industry trends and competitor activity while identifying optimization opportunities and sharing key learnings.
• Manage stakeholder alignment, develop scalable tools and playbooks, and support special projects.

Requirements

• Bachelor’s degree.
• 6+ years of experience in product marketing, brand marketing, marketing strategy, go-to-market planning and development, or a related role leading cross-functional initiatives in a matrixed organization.
• Strong project and initiative management skills, including experience with timelines, dependencies, risk mitigation, messaging frameworks, value propositions, and creative reviews.
• Excellent communication skills for creating clear briefs, synthesizing input, and delivering concise updates and performance readouts.
• Strong collaboration and stakeholder influence skills, with the ability to work effectively in a matrixed organization and shape a newly established role.
• Ability to work remotely from within the United States during CST or EST hours.

Nice to have

• Degree in Marketing, Business Strategy, Communications, or a related field.
• Experience in healthcare, insurance, finance, another regulated industry, or a large multi-brand organization.
• Experience with strategic planning and translating business objectives and results into marketing actions.
• Experience collaborating with insights, creative, legal, compliance, and other cross-functional partners.

Culture & Benefits

• Remote work with a dedicated, interruption-free workspace to protect member PHI and HIPAA information.
• Self-provided internet service must support at least 25 Mbps download and 10 Mbps upload speeds.
• Medical, dental, and vision benefits.
• 401(k) retirement savings plan, paid time off, company and personal holidays, and paid parental and caregiver leave.
• Short- and long-term disability coverage, life insurance, and other well-being benefits.