10 дней назад
Senior Content Marketing Manager (Hospital Solutions)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Content Marketing Manager (Hospital Solutions) (B2B healthcare content): Developing and scaling multi-channel content, product narratives, and thought leadership for campaigns, sales enablement, and brand communications with an accent on editorial excellence, clear storytelling, and simplifying complex healthcare concepts. Focus on building scalable content programs, supporting product launches, aligning messaging to buyer journeys, and improving content performance through cross-functional collaboration.
Location: Cranberry Township, Pennsylvania, United States. Occasional travel required.
Company
develops hospital solutions and uses content to support product marketing, campaigns, sales enablement, and thought leadership.
What you will do
- Develop, write, and edit ebooks, whitepapers, case studies, blogs, social posts, video scripts, email campaigns, landing pages, digital ads, and other content.
- Create headlines, taglines, messaging frameworks, and calls to action that support engagement and conversion.
- Translate complex subject matter into clear, engaging narratives for diverse audiences.
- Partner with Product Marketing and Demand Generation on campaign narratives, content strategies, product launches, buyer journeys, and key personas.
- Build a scalable content engine by repurposing content, meeting deadlines, and using performance insights to improve effectiveness.
- Collaborate with Product Marketing, Field Marketing, Sales, Digital, Events, Design, external agencies, writers, and vendors.
Requirements
- 5+ years of experience in B2B content marketing.
- Demonstrated expertise in both short-form and long-form content.
- Strong writing, editing, proofreading, grammar, and style skills.
- Experience supporting integrated marketing campaigns.
- Ability to simplify complex ideas and manage multiple priorities in a fast-paced environment.
- Ability to work cross-functionally with internal teams and external partners.
Nice to have
- Account-based marketing experience.
- Healthcare-related experience.
- Experience with B2B companies.
Culture & Benefits
- Cross-functional collaboration across marketing, sales, digital, events, design, communications, and external partners.
- Opportunities to contribute to public relations, corporate storytelling, and internal communications.
- Occasional travel is part of the role.
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