Senior CL & E&S Marketing Manager (Insurance)

Location: Hybrid in Short Hills, New Jersey; travel to regional offices is required for approximately 20–50% of the time. For New Jersey candidates, the role will initially be based in Branchville, New Jersey until the future Short Hills headquarters is operational.

Salary: USD $146,000–$189,000 per year

Company

Selective is a midsized U.S. property and casualty insurance company serving customers through insurance products and regional operations.

What you will do

• Develop and implement marketing strategies for the Commercial Lines and E&S segments aligned with corporate and regional business objectives.
• Lead multi-channel marketing communications for internal, external, field, agency, and local-market audiences.
• Build quarterly Marketing in a Box programs and turnkey tools that support new business growth, retention, and consistent messaging.
• Develop relationships with regional offices, strategic business units, corporate marketing, agencies, vendors, and senior leaders.
• Use data-driven storytelling, metrics, and ROI measurement to improve marketing performance and brand health.
• Lead staff, manage outsourced providers, oversee the operating and expense budget, and plan complex marketing communication programs.

Requirements

• 8+ years of experience in marketing and/or sales, including developing marketing strategies and deploying them tactically as a working manager.
• Expert knowledge of marketing communications and the ability to integrate information from diverse business areas.
• Proven ability to create measurable marketing plans aligned with sales objectives.
• Thorough understanding of the insurance business model; Property and Casualty insurance experience is preferred.
• Ability to manage staff, vendors, outsourced firms, budgets, and operational responsibilities with broad decision-making authority.
• Valid state-issued driver’s license in good standing and ability to drive an automobile.

Nice to have

• College degree in marketing or a related field.
• Strong understanding of Property and Casualty insurance.

Culture & Benefits

• Hybrid work arrangement with travel to regional offices.
• Competitive base salary and incentive plan eligibility.
• Health care plans, retirement savings with company match, and discounted employee stock purchase program.
• Tuition assistance and reimbursement programs.
• 20 days of paid time off.
• Inclusive workplace focused on diverse perspectives, collaboration, and professional contribution.