Senior Organic Analytics Manager (SEO/AEO)

Location: US - Remote

Company

Education technology company helping regional universities launch and grow online programs for modern learners across high-demand fields.

What you will do

• Lead monthly organic performance analysis across SEO, AEO, website/DXP performance, and the organic funnel.
• Analyze GA4, Google Search Console, SEO platforms, AI-search visibility, citations, referrals, rankings, traffic, and content performance.
• Measure the full journey from organic and AI discovery through landing-page behavior, leads, applications, and enrollments.
• Design baselines, comparison groups, intervention logs, and post-launch measurement for SEO, AEO, DXP, and CRO initiatives.
• Reconcile web, search, AEO, CRM, and intervention data; identify tracking and taxonomy issues before reporting results.
• Translate analysis into concise recommendations and partner with Analytics Solutions and Data Engineering on scalable Databricks-based reporting.

Requirements

• 6+ years of hands-on experience in digital/web analytics, organic or SEO analytics, marketing analytics, or a related data-driven environment.
• Advanced SQL skills with the ability to pull, join, quality-assure, and investigate complex web, marketing, and CRM datasets.
• Strong proficiency with GA4 and Google Search Console, plus working knowledge of SEO tools such as Ahrefs or Semrush.
• Experience connecting sessions and website behavior to leads, applications, enrollments, conversion rates, attribution, and identity-resolution limitations.
• Strong data diagnosis, quality assurance, executive storytelling, KPI definition, business requirements, and reporting-specification skills.
• Working knowledge of experimentation and causal measurement, including pre/post designs, comparison groups, confounding, uncertainty, and statistical significance.

Nice to have

• AEO and generative-search experience covering AI visibility, citations, prompts, source attribution, Share of Voice, engine differences, and AI referrals.
• Experience with Profound, Ahrefs Brand Radar, Semrush AI visibility tools, or similar platforms.
• Deeper causal-inference or experimentation experience, including matched controls, difference-in-differences, incrementality, or rollout measurement.
• Python or R experience and familiarity with Databricks, BigQuery, Snowflake, Salesforce, Power BI, APIs, web scraping, DXP/CRO, or higher education.

Culture & Benefits

• Full-time remote work in the United States.
• Cross-functional collaboration with SEO/AEO, Digital Experience, CRO, CRM, Data Engineering, and analytics stakeholders.
• Opportunity to improve scalable measurement and reduce repetitive manual analysis.
• Work focused on expanding access to affordable online education and improving learner outcomes.
• Commitment to a diverse and inclusive workforce.