Senior Principal Integrated Marketing Specialist (Coronary Renal Denervation)

Location: Mounds View, Minnesota, United States; onsite with a minimum of four days per week in the office; 5–10% travel

Salary: $152,800–$229,200 per year

Company

hirify.global is a global healthcare technology company developing medical technologies for patients in more than 150 countries.

What you will do

• Own the direct-to-consumer strategy, messaging, integrated plans, investment recommendations, and channel mix for the Renal Denervation portfolio.
• Lead the strategy, governance, and optimization of the RDN website and digital patient experiences across websites, landing pages, email, SMS, SEO, PPC, advertising, and Gen AI initiatives.
• Manage consumer awareness and demand-generation campaigns, including agency oversight, creative development, briefing, and performance optimization.
• Build and manage patient testimonial programs and create shared decision-making resources, education tools, and physician–patient discussion guides.
• Align cross-functional stakeholders and agencies, influence without authority, and drive execution across integrated marketing initiatives.
• Define measurement frameworks, interpret performance and market insights, and manage creative and printing budgets and vendor statements of work.

Requirements

• Bachelor’s degree with 10+ years of relevant experience, or an advanced degree with 8+ years of relevant experience in integrated, consumer, digital, or demand-generation marketing.
• Experience leading integrated marketing and consumer demand-generation initiatives from strategy through execution and measurement.
• Experience managing websites, paid media, email, SMS, CRM channels, and content strategy.
• Experience leading agency partners and cross-functional stakeholders in complex marketing initiatives.
• Experience presenting strategic recommendations to senior leadership.
• U.S. work authorization sponsorship is offered for Principal-level roles and above; the role is based onsite in Mounds View, Minnesota.

Nice to have

• Experience in healthcare, medical technology, life sciences, or regulated marketing.
• Experience with patient advocacy, testimonials, consumer storytelling, omnichannel campaigns, or full-funnel brand programs.
• Ability to communicate complex scientific, clinical, or technical concepts clearly to consumer audiences.

Culture & Benefits

• Onsite collaboration with cross-functional teams and 5–10% travel.
• Health, dental, and vision insurance, plus health and flexible spending accounts.
• Life insurance, disability coverage, paid time off, and paid holidays.
• 401(k) plan with employer contribution and match, employee stock purchase plan, and incentive plans.
• Tuition assistance or reimbursement and global well-being support.