Marketing Manager (Life Sciences)

Location: Lancaster, Pennsylvania, USA

Company

hirify.global provides analytical testing and related services across food, environmental, pharmaceutical, cosmetics, genomics, clinical studies, and other life sciences fields.

What you will do

• Lead the end-to-end transition of the website and country sites.
• Define site architecture, taxonomy, content strategy, and SEO-driven web content.
• Design and build pages in Umbraco CMS v13 and manage redirects, analytics, troubleshooting, and post-launch optimization.
• Plan and execute integrated digital and traditional marketing campaigns, including social media, blogs, promotional collateral, conferences, and trade shows.
• Analyze campaign performance, optimize lead-generation strategies, and update campaign URLs.
• Partner with global marketing teams, leadership, and country site owners to maintain consistent branding and scale content internationally.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 5 years of business-to-business professional services marketing experience.
• Experience with marketing tools and platforms, social media lead generation, direct sales lead generation, and MS CRM.
• Knowledge of insourcing or recruiting services and experience in the life sciences industry.
• Strong written and verbal communication, organization, time management, and creative skills.
• Ability to travel up to 25%.

Culture & Benefits

• Full-time Monday–Friday schedule, 8:00 a.m.–5:00 p.m., with overtime as needed.
• Medical, dental, and vision coverage.
• Life and disability insurance.
• 401(k) with company match.
• Paid vacation and holidays.