Manager Brand Media (Digital Marketing)

Location: Irving, Texas, USA; 15% travel required

Salary: $94,300–$122,600 annually

Company

hirify.global is a large baking company producing and distributing branded breads, muffins, cakes, and donuts through bakeries, sales centers, offices, and sales routes across the United States.

What you will do

• Lead media strategy, planning, activation, optimization, and reporting for consumer product brands.
• Direct agency execution teams on campaign setup, testing, targeting, buying mechanics, and optimization.
• Define media test parameters and support the development of testing hypotheses, backlogs, and measurement plans.
• Partner with analytics, brand management, sales, creative, and media agencies to identify optimization opportunities.
• Translate campaign and test outcomes into actionable recommendations and communicate performance clearly.
• Maintain expertise in digital media partners, products, channels, and industry best practices.

Requirements

• 5+ years of performance media experience for successful consumer product brands.
• Hands-on experience with paid social, display, video, search, content syndication, programmatic, OTT, streaming radio, or linear TV.
• Experience using ad servers, DSPs, research tools such as ComScore and MRI, and Google products.
• Ability to define KPIs, analyze and forecast performance, and translate media data into actionable insights.
• Experience leading a team and collaborating with internal and agency stakeholders.
• Bachelor’s degree in Business, Marketing, or a related field preferred; proficiency in Excel and PowerPoint required.

Nice to have

• Experience with ad trafficking, tracking tags, bid management platforms such as Kenshoo or Marin, and Google Analytics.
• Prior experience working at an agency or managing an agency relationship.

Culture & Benefits

• Annual bonus eligibility.
• Comprehensive benefits package.
• Paid time off.
• 401(k) with company match.
• Safe and inclusive workplace with opportunities for development.