Senior Marketing Manager, Simplii Financial (Fintech)

Location: Toronto, ON — Toronto-81 Bay, 32nd Floor. Work arrangement details, including the proportion of on-site and remote work, will be discussed during the interview. Candidates must be legally eligible to work at the specified location and may need a valid work or study permit.

Company

hirify.global is a relationship-oriented bank focused on helping clients manage their finances through modern banking products and services.

What you will do

• Support Simplii Financial’s quarterly marketing performance KPIs and deliver on-brand, conversion-focused communications.
• Use data and consumer insights to improve audience targeting, channel mix, customer engagement, and return on investment.
• Lead the development of in-house digital assets and creative for financial products.
• Apply agile methods to ideate, produce, test, and scale marketing campaigns.
• Collaborate with product, media, growth, operations, analytics, compliance, risk, and external partners.
• Improve workflows and standards for creative development, campaign management, measurement, and brand consistency.

Requirements

• 7+ years of experience in marketing roles.
• Experience using data analysis and consumer insights to guide marketing strategy and test-and-learn initiatives.
• Strong collaboration, communication, structured thinking, and project leadership skills.
• Ability to make sound decisions when complete data is not available.
• Legal eligibility to work in Canada at the specified location; a valid work or study permit may be required.

Culture & Benefits

• Regular employment with 37.5 weekly hours.
• Competitive salary, incentive pay, banking benefits, and a benefits program.
• Defined benefit pension plan, employee share purchase plan, vacation, and wellbeing support.
• Recognition programs and a paid Purpose Day for personal growth and development.
• Inclusive workplace with accessible support throughout the candidate experience.

Hiring process

• The hiring process may include an attribute-based assessment and skills tests, such as simulations or French proficiency testing.
• Artificial intelligence tools may be used during recruitment.