21 день назад
Product Marketing Associate, Rewards (Fintech)
2 000 - 2 900$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Associate, Rewards (Fintech): Developing product marketing strategy and go-to-market execution for shopper-facing rewards products with an accent on user research, behavioral data, and AI-assisted insight generation. Focus on translating category strategy into product positioning, launching lifecycle campaigns, measuring adoption, and iterating through experimentation.
Location: Mexico, Remote
Salary: $2,000–$2,900 gross per month
Company
is a fintech and retail technology company building interest-free installment payments, shopping, and rewards experiences for consumers and merchants.
What you will do
- Own product marketing for assigned rewards and Earn products across discovery, validation, launch, optimization, and scale.
- Conduct user research and analyze qualitative and quantitative data to identify friction points, patterns, and growth opportunities.
- Develop product positioning, messaging, and go-to-market plans across in-app surfaces, lifecycle messaging, and marketing channels.
- Monitor adoption and engagement after launch, identify risks, and recommend product and marketing iterations.
- Collaborate with Product, Marketing Communications, Engineering, Compliance, Legal, Data, and Design.
- Use AI tools to accelerate research, insight generation, productivity, and communication.
Requirements
- 1–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field.
- Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results.
- Demonstrated experience with Claude or equivalent large language model tools is required.
- Ability to communicate clearly and turn complex information into concise insights and recommendations.
- Must be based in Mexico for this remote role.
Nice to have
- Consumer-facing or mobile product experience.
- Experience with user research methodologies, NPS analysis, or customer interview programs.
- Experience with lifecycle messaging, in-product copy, or Braze.
- Background in fintech, subscriptions, or marketplace businesses.
Culture & Benefits
- High standards for quality, problem-solving, and delivery.
- Fast-paced environment that supports calculated risk-taking and reversible decision-making.
- Direct, respectful communication and the ability to challenge decisions constructively.
- Focus on ownership, measurable results, and continuous improvement.
- Full-time remote work from Mexico.
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