Senior CRM Executive (CRM)

Location: Meadow Ln, Shirebrook, Mansfield, UK

Company

Frasers Group operates a global retail brand ecosystem spanning sports, premium, and luxury brands, including hirify.global, Sports Direct, USC, Frasers, and GAME.

What you will do

• Design and deliver CRM campaigns across multiple European markets in partnership with marketing and cross-functional teams.
• Own the EU email marketing calendar and align content with trading trends, commercial priorities, and seasonal moments.
• Lead end-to-end omni-channel customer journey orchestration and optimize automated behavioral and lifecycle workflows.
• Build market-specific audience segmentation strategies and shape data collection and activation practices.
• Track campaign performance, including engagement, conversion, retention, and deliverability, and turn data into actionable recommendations.
• Line manage and develop a CRM Assistant while collaborating with external partners and agencies.

Requirements

• Experience developing and executing CRM campaigns, including segmentation, content creation, automation, and performance analysis.
• Proficiency with CRM software, email marketing platforms, and marketing automation tools.
• Strong analytical and communication skills, with the ability to present CRM strategies and results to technical and non-technical stakeholders.
• Understanding of European consumer preferences, cultural nuances, and communication trends.
• Proven ability to improve customer engagement, retention, and loyalty through CRM initiatives.
• Fluent English required.

Nice to have

• Familiarity with Emarsys and Klaviyo.
• Proficiency in additional European languages.

Culture & Benefits

• Recognition programs include Frasers Champion and Fearless 1200.
• Head office employees spend one to two days each financial year in a store or warehouse through Retail Reconnect.
• Employee wellbeing support includes free gym classes, discounted gym memberships, and the Frasers Fit program.
• Retail Trust provides a 24-hour wellbeing helpline, counselling, and financial and legal support.
• Full-time employment includes a benefits package and additional colleague perks.

Hiring process

• Shortlisted candidates may confirm key details before a first-stage recruiter interview focused on behavior and cultural alignment.
• Successful candidates can expect one or two further interviews with the hiring manager and wider team, potentially including a presentation or task.