4 дня назад
Digital Marketing Executive - 6 Month FTC (Email Marketing)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Digital Marketing Executive - 6 Month FTC (Email Marketing): Planning, building, deploying, and optimising lifecycle email communications with an accent on Dotdigital, automation, segmentation, personalisation, and deliverability in a regulated UK financial services environment. Focus on analysing campaign performance, improving engagement and conversion, maintaining email templates, and translating data into actionable insights.
Location: London, United Kingdom; hybrid working model, role dependent.
Company
Wealth management firm providing investment management and financial planning advice in the UK.
What you will do
- Plan, build, deploy, and optimise newsletters, campaigns, automated journeys, and triggered email communications.
- Use Dotdigital to build templates, manage contact data, configure automations, and monitor deliverability and performance.
- Develop segmentation, personalisation, and targeting strategies across the customer lifecycle.
- Analyse open rates, click-through rates, conversions, and longer-term engagement trends.
- Support integrated marketing campaigns, website content updates, formatting, and QA testing.
- Produce email performance reports and translate data into actionable insights for non-technical stakeholders.
Requirements
- Proven experience in email marketing, ideally in a regulated or complex organisation.
- Knowledge of email best practices, deliverability, GDPR, and consent management.
- Hands-on experience with Dotdigital or a similar enterprise email platform.
- Strong analytical skills and confidence interpreting campaign and engagement data.
- Basic HTML knowledge, experience with email templates, and familiarity with website content management systems.
- High attention to detail and the ability to explain insights and recommendations clearly.
Nice to have
- Digital marketing, project management, or university qualifications.
Culture & Benefits
- Full-time six-month fixed-term contract.
- Private medical insurance and life assurance.
- Pension contribution.
- Generous holiday allowance with the option to purchase additional holiday.
- Shared parental leave and an inclusive, supportive workplace.
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