Content Strategy Director (Healthcare)

Location: Remote nationwide in the United States; preferred locations include Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL. Periodic in-office work and occasional travel to hirify.global offices may be required.

Salary: $168,000–$231,000 per year, plus eligibility for a bonus incentive plan.

Company

hirify.global is a U.S. healthcare and insurance company providing insurance and healthcare services to millions of members, patients, families, and communities.

What you will do

• Lead the content strategy team in translating business objectives, audience insights, and performance data into content frameworks, messaging, and editorial direction.
• Develop content strategies for integrated marketing initiatives across print, audio, digital, and social media channels.
• Partner with creative, business, and cross-functional stakeholders to deliver useful, consistent, compliant, and measurable content.
• Establish content governance, standards, planning routines, and optimization practices across teams.
• Develop and coach content strategy talent and build capabilities focused on clear and empathetic communication.

Requirements

• Bachelor’s degree in Marketing, Communications, English, Journalism, Business, or a related field, or equivalent professional experience.
• 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles.
• 3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs.
• Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns.
• Experience creating content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs.
• Experience using audience insights, performance data, or testing results to guide content decisions and improve outcomes.

Nice to have

• Experience in healthcare, insurance, or another regulated industry.
• Experience with AEM, Workfront, Aprimo, Adobe Experience Platform, Adobe Journey Optimizer, Sprinklr, or similar content, workflow, analytics, or personalization platforms.
• Experience presenting strategies, recommendations, and performance insights to senior leaders and cross-functional stakeholders.

Culture & Benefits

• Remote work arrangement with occasional office attendance or travel for training and meetings.
• Dedicated, interruption-free workspace and reliable home internet are required to protect member PHI and HIPAA information.
• Medical, dental, and vision coverage, 401(k), paid time off, company and personal holidays, and paid parental and caregiver leave.
• Short- and long-term disability coverage, life insurance, and additional whole-person well-being benefits.