Sr. Content Manager - Consumer (Consumer Content)

Location: Remote, associated with Watsonville, CA, United States

Salary: $126,000–$146,000 per year

Company

hirify.global develops consumer health and wellness products supported by content, education, and digital brand experiences.

What you will do

• Define and lead an integrated, always-on consumer content strategy aligned with brand priorities, product launches, audience needs, and business goals.
• Translate brand briefs into coordinated editorial plans across organic social, consumer education, creator content, and owned digital experiences.
• Lead, coach, and develop a multidisciplinary Consumer Content team while establishing clear priorities, expectations, and growth opportunities.
• Own the integrated content calendar and coordinate it with marketing, media, product, seasonal, and brand initiative calendars.
• Partner with Creative, Production, Brand, DTC/eCommerce, Media, and creator teams to develop and activate photo, video, editorial, social, and influencer content.
• Establish KPIs, analyze audience and content performance, strengthen social listening capabilities, and improve content governance, reuse, compliance, and scalability.

Requirements

• 8+ years of relevant experience in content, social media, editorial, digital marketing, or integrated marketing, with increasing responsibility.
• 4+ years of direct people leadership and team management experience.
• Demonstrated success building, developing, and inspiring high-performing multidisciplinary teams.
• Experience developing cross-channel content strategies and editorial calendars.
• Strong understanding of social platforms, creator and influencer content, audience behavior, digital performance, analytics, and content trends.
• Experience with Dash Social or similar platforms, plus familiarity with CMS platforms, digital analytics, Monday.com, Slack, Google Workspace, Mac OS, and emerging GenAI/content technologies.

Nice to have

• BA/BS in marketing, communications, journalism, digital media, or a related field; equivalent experience is considered.
• Experience in health, wellness, nutrition, CPG, or a regulated industry.

Culture & Benefits

• Remote work arrangement associated with Watsonville, California.
• Collaborative, curious, and accountable multidisciplinary working environment.
• Opportunity to build new content capabilities and lead teams through organizational change.
• Work spanning brand growth, consumer education, social engagement, creator partnerships, and digital commerce outcomes.