Brand Marketing Manager (Maternity Cover)

Location: Poland; hybrid work with office attendance 2–3 days per week

Company

hirify.global develops home-living products and manages brands including Philips, with a global team of more than 6,000 employees.

What you will do

• Define and execute category marketing strategies, annual activity plans, product introductions, and category roadmaps.
• Develop integrated 360° marketing plans with Sales and Trade Marketing teams.
• Lead campaigns with external agencies while maintaining business objectives and brand standards.
• Manage category fundamentals, product portfolios, performance analysis, and market insights.
• Own the advertising and promotion budget and optimize return on investment.
• Drive demand generation, new routes to market, growth opportunities, and continuous improvement initiatives.

Requirements

• At least 5 years of experience in 360° marketing within the consumer goods industry, such as brand, category, or product marketing.
• Strong expertise in digital marketing, consumer trends, marketing funnels, customer touchpoints, and influencer marketing.
• Proven experience developing integrated campaigns and managing external agencies.
• Analytical, problem-solving, influencing, decision-making, stakeholder management, and relationship-building skills.
• Fluent Polish and English, written and spoken.
• Must be based locally and able to work from the office 2–3 days per week.

Culture & Benefits

• Fixed-term contract covering a maternity leave period.
• Hybrid working combining office and home working.
• Working from abroad for up to 24 days per year.
• Competitive base salary, annual performance incentive, and company car or car allowance.
• Holiday allowance, medical insurance, optional accident insurance, gym membership discount, and product discounts.
• Inclusive, international working culture with learning and career development opportunities.