обновлено 3 часа назад
Product Marketing Manager (Cashback)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Product Marketing Manager (Cashback) (brand strategy and creator marketing): Building awareness and adoption for Opera Cashback through brand development, go-to-market initiatives, product launches, and creator-led campaigns with an accent on consumer positioning, messaging, and community engagement. Focus on coordinating cross-functional campaigns, managing creator partnerships, and delivering measurable product growth across marketing, creative, and product teams.
Location: Wrocław, Poland (Hybrid)
Company
is developing and expanding Cashback with a focus on consumer brand growth and global reach.
What you will do
- Own and evolve the Cashback brand identity, positioning, messaging, and tone of voice.
- Plan and execute go-to-market initiatives, product launches, seasonal campaigns, and creator-led activations.
- Build relationships with creators, influencers, and communities to increase awareness, engagement, and product adoption.
- Coordinate campaign execution across marketing, creative, and product teams in Wrocław and Oslo.
- Manage marketing projects end to end, ensuring timely delivery, brand consistency, and measurable impact.
Requirements
- Experience building and growing consumer-facing brands, ideally in lifestyle, creator economy, gaming, technology, or youth-oriented products.
- Hands-on marketing experience with the ability to drive campaigns independently from concept to execution.
- Experience with creators, influencers, social media, and community-driven marketing.
- Strong project management and stakeholder management skills in cross-functional and distributed environments.
- Fluent English and Polish communication skills.
- Strong understanding of internet culture, digital trends, and younger audiences.
Culture & Benefits
- Diverse and inclusive environment with experienced and supportive colleagues.
- Flat structure with short decision-making paths.
- Creative and collaborative working environment using smart technology.
- Support for ongoing skill development.
Hiring process
- Applications are reviewed on a rolling basis.
- Submit a CV in English.
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