обновлено 3 дня назад
Brand Manager (iGaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Brand Manager (iGaming) (B2B brand marketing and SaaS): Building commercially effective brand positioning, product packaging, strategic communications, and sales enablement for iGaming SaaS platforms with an accent on B2B narratives, market positioning, and cross-functional alignment. Focus on developing communication frameworks, strengthening industry event presence, packaging products for Sales and BizDev, and analyzing brand and campaign performance.
Location: Remote within Poland, Portugal, or Czechia
Company
Develops scalable SaaS platforms and turnkey and white-label digital solutions for the international iGaming industry, with more than 400 professionals across Central and Eastern Europe.
What you will do
- Develop brand positioning, differentiated narratives, messaging frameworks, tone of voice, and visual identity across products and markets.
- Package B2B iGaming products and solutions for Sales and BizDev, including value propositions, pitch decks, one-pagers, landing pages, and sales enablement materials.
- Coordinate strategic communications across PR, content, social media, campaigns, events, and thought leadership initiatives.
- Strengthen brand visibility through exhibitions, sponsorships, networking initiatives, and consistent online and offline brand experiences.
- Collaborate with Product, Sales, BizDev, Leadership, Marketing, designers, agencies, and external partners.
- Monitor brand perception, campaign effectiveness, competitor activity, market trends, and audience behavior.
Requirements
- 5+ years of experience in Brand Marketing, Strategic Marketing, Product Marketing, or Communications.
- Mandatory B2B and iGaming industry experience.
- Experience packaging B2B iGaming products and solutions for Sales and commercial teams.
- Experience with brand positioning, strategic communications, PR, content, events, market research, and audience segmentation.
- Strong storytelling, presentation, communication, stakeholder management, Excel, and Google Sheets skills.
- Fluent Russian and English at C1+ level are mandatory. Experience with CRM systems is required; Pipedrive is an advantage and HubSpot is acceptable.
Culture & Benefits
- Remote work within the listed locations and collaboration across international markets.
- 20 paid vacation days, 5 Family Days, and 3 paid Sick Days.
- Professional development and accelerated career growth opportunities.
- Regular workshops, team activities, offsite trips, and corporate events.
- Company-provided English language courses and confidential professional psychologist sessions.
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