Senior Talent Marketing Manager (Ecommerce)

Location: Hybrid in London, United Kingdom, with 60% office and 40% home working; candidates currently based in the UK may relocate to Munich, Germany after a six-month probation period. Up to 20 days of work abroad may be available in approved countries.

Salary: £46,800–£64,400 per year

Company

European pet e-commerce business serving more than 12 million customers through a multinational organisation.

What you will do

• Own the talent attraction funnel from awareness through application and develop the measurement framework, dashboard, KPIs, and optimisation roadmap.
• Lead the careers site roadmap, governance, UX, SEO, accessibility, conversion optimisation, and candidate journey improvements.
• Build talent community, CRM, nurture, and re-engagement programmes for priority audiences and markets.
• Develop recruitment marketing and employer brand activation across LinkedIn, Glassdoor, kununu, and other digital channels.
• Lead cross-functional projects and manage agencies, vendors, and technology partners.
• Collaborate with Technology, Data, Legal, and Privacy teams to apply AI, automation, and emerging technologies responsibly.

Requirements

• Currently based in the UK or willing to relocate to Munich, Germany after six months; relocation and visa support are provided.
• 5+ years of experience in talent attraction, recruitment marketing, employer branding, digital marketing, CRM, or lifecycle marketing.
• Experience in an international or multi-market environment and ownership of a website, CMS, platform, or digital customer journey.
• Hands-on experience with CRM, marketing automation, audience engagement, analytics, reporting, project management, and stakeholder management.
• Knowledge of SEO/GEO, conversion optimisation, UX, A/B testing, GDPR, and responsible AI adoption.
• Excellent English language skills and a master's degree in Marketing, Digital Marketing, Business, Communications, or a related field.

Nice to have

• German language skills.
• Background in digital marketing, CRM, growth marketing, strategic employer branding, or recruitment marketing.

Culture & Benefits

• Hybrid working model with 60% office and 40% home working.
• Option to work abroad for up to 20 days in approved countries.
• Development opportunities, training, and career support.
• Wellbeing offers, subsidised transport or bike leasing, and a 20% discount on products.
• Multinational working environment across offices in Munich, Madrid, Krakow, Wroclaw, London, and Vienna.