Head of Brand

Location: Warsaw, Rzeszow, or remote from Poland; hybrid, office-based, or remote work is available.

Company

hirify.global.COM is a global marketplace for digital entertainment, offering game and software keys, gift cards, subscriptions, DLCs, in-game items, and other digital products to customers in 180 countries.

What you will do

• Set hirify.global’s brand strategy and positioning, keeping the brand consistent, distinctive, and relevant.
• Create and lead integrated 360° brand campaigns across channels, teams, and customer touchpoints.
• Develop the annual Brand Plan, activation calendar, and category marketing initiatives.
• Build social media, influencer marketing, strategic partnership, and co-marketing programs.
• Use research, customer insights, brand health metrics, media mix modeling, and marketing effectiveness analysis to guide decisions.
• Lead Brand teams and collaborate with Performance, Loyalty, Creative, and PR teams to strengthen the Brand function.

Requirements

• Experience in a similar senior brand leadership role and in managing large, complex projects.
• Strong track record of 360° brand campaigns and digital and media marketing.
• Ability to connect brand strategy with business objectives and turn strategy into execution plans.
• Experience managing and developing teams in cross-functional and international environments.
• Experience with data-driven marketing, customer insights, brand health metrics, and marketing effectiveness analysis.
• Excellent English communication skills at B2 level or higher.

Culture & Benefits

• Hybrid, office-based, or remote work with flexible working hours.
• Private medical care, life insurance, and a MultiSport card.
• Learning and development programs, internal and external training, and access to industry conferences.
• Motivizer vouchers, hirify.global.COM discounts, a welcome pack, and employee referral benefits.
• Work resources, ergonomic equipment, and support for work-life fit and well-being.
• DEI initiatives, grassroots projects, and charity activities.