Digital Experience Manager (Japan)

Location: Tokyo, Japan. This is a full-time position on a local contract; candidates must have the legal right to work in Japan.

Company

hirify.global is a multi-brand fashion organization whose portfolio includes H&M, COS, Weekday, & Other Stories, and ARKET.

What you will do

• Build short- and long-term COS Japan site strategies supporting customer acquisition and retention.
• Manage site calendars for regular refreshes, seasonal campaigns, and promotional activity across online platforms.
• Create and optimize product copy, campaign communication, product information, and SEO-focused content.
• Analyze customer behavior and site performance to improve UX, functionality, navigation, search, and conversion.
• Coordinate online visual merchandising and product placement in line with COS aesthetics, commercial priorities, and seasonal trends.
• Work with e-commerce, marketing, merchandising, IT teams, agencies, and external partners to deliver site content and developments on time.

Requirements

• Previous experience in e-commerce or the digital fashion industry.
• Strong understanding of product hierarchy, customer journeys, online consumer behavior, and data analysis.
• Excellent English and Japanese language skills, both verbal and written.
• Knowledge of e-commerce tools, including CMS, BI, and GA/GA4.
• Strong visual standards and fashion styling awareness, with precise execution across multiple deadlines.
• Excellent communication, stakeholder-management, collaboration, and problem-solving skills.

Culture & Benefits

• Inclusive, diverse, and equitable workplace with opportunities to work in a global environment.
• 25% staff discount across H&M Group brands in stores and online.
• H&M Incentive Program and long-service recognition.
• Commuting fee, health checkup, wellness benefit, paid leave, and sick leave.
• Childcare and family care leave, volunteer benefit, and global development opportunities.