8 часов назад
Regional Field Marketing Manager (Japan)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Regional Field Marketing Manager (Japan) (B2B SaaS/ABM): Building and executing integrated, account-focused marketing campaigns for Japanese financial services accounts and corporates with an accent on field marketing, executive events, account-based marketing, and pipeline generation. Focus on localising global campaigns for Japanese buyers, orchestrating sales and marketing plays, measuring campaign performance, and converting events and engagement into meetings, opportunities, and revenue.
Location: Tokyo, Japan. Hybrid / remote-first, with on-site presence or travel required for in-person events, customer meetings, and sales collaboration. Expected travel is approximately 20–30% for events and account visits.
Company
is a global B2B SaaS company providing a secure virtual data room for document sharing and collaboration in due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.
What you will do
- Co-own the Japan growth and pipeline plan with regional sales, including target segments, account lists, use cases, and pipeline goals.
- Translate global positioning and ABM strategy into regional marketing plans and execute multi-channel, full-funnel campaigns.
- Plan and manage executive events in Tokyo and other key hubs, including roundtables, dinners, briefings, conferences, and virtual events.
- Partner with Sales, SDR, BDM, global ABM, Digital, RevOps, and Marketing Ops teams to coordinate account plans, campaign plays, and tracking.
- Use intent data, engagement signals, and sales insight to prioritise accounts and improve meeting and opportunity creation.
- Measure campaign engagement, meetings, opportunities, pipeline, and revenue influence, providing data-backed optimisation recommendations.
Requirements
- Native Japanese proficiency and business English proficiency.
- 3+ years of B2B marketing experience focused on integrated campaigns, field marketing, ABM, or demand generation.
- End-to-end field marketing experience, including physical and virtual events, with a target of at least 10 events per year.
- Experience co-planning pipeline with Sales and owning programs that generate meetings and opportunities.
- Ability to work as both a strategic planner and hands-on operator, build trusted relationships with senior sales leaders, and communicate with C-level stakeholders.
- Based around or in Tokyo with the ability to meet Sales and customers in person as needed.
Nice to have
- Experience with account-based marketing programs.
- Experience working with intent data, engagement signals, CRM, and marketing platforms.
Culture & Benefits
- Hybrid flexibility with remote-first day-to-day work.
- Home workplace, co-working, and individual IT budgets.
- Access to AI-powered tools and technology.
- Learning and development support through Academy, external courses, professional literature, and subscriptions.
- Wellness support, paid health-related time off, and 15 business days of annual leave.
- Core values include Commitment, Excellence, Collaboration, Trust, and Care.
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