6 дней назад
Trade Marketing Manager (Golf)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Trade Marketing Manager (Golf) (Retail and Wholesale): Developing and executing integrated trade marketing strategies for Hard Goods and Soft Goods in Japan with an accent on retail activation, visual merchandising, promotional campaigns, and sell-through performance. Focus on translating category and brand strategies into premium customer experiences, managing marketing assets and external partners, and building Trade Marketing team capability.
Location: Tokyo, Japan. The position operates primarily in a standard office environment and may require domestic travel for customer meetings, retail visits, sales events, product launches, trade shows, and internal meetings.
Company
develops and markets golf equipment, apparel, and related consumer products.
What you will do
- Develop and lead Trade Marketing strategies for Hard Goods and Soft Goods, aligning category, product, brand, and channel priorities.
- Create and execute integrated activation plans across wholesale and retail channels, including visual merchandising, in-store communication, promotions, displays, and point-of-sale materials.
- Analyze market data, sales performance, competitive activity, and consumer insights to identify category growth and sell-through opportunities.
- Oversee marketing assets, retail programs, events, and production projects while managing agencies, vendors, budgets, timelines, and brand standards.
- Collaborate with Product Marketing, Sales, Brand Marketing, Retail, E-commerce, key accounts, and retail stakeholders.
- Lead and develop the Trade Marketing team, improve processes, establish best practices, and support succession planning.
Requirements
- At least 5 years of experience in Trade Marketing, Retail Marketing, Sales Promotion, Category Management, Sales, or a related commercial function.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
- Strong knowledge of Trade Marketing, Retail Marketing, Sales Promotion, Category Management, and Commercial Marketing principles.
- Experience developing integrated marketing programs across multiple product categories and sales channels.
- Strong project management, analytical, communication, presentation, stakeholder management, and problem-solving skills.
- Proficiency with Microsoft Office applications, including PowerPoint, Excel, Word, and Outlook.
Nice to have
- Experience managing multiple product categories and sales channels.
- Experience in sporting goods, golf, apparel, retail, lifestyle, or consumer goods.
- Previous experience managing people, budgets, and key customer relationships.
- Business-level English communication skills.
Culture & Benefits
- Fast-paced and highly collaborative work environment.
- Cross-functional collaboration across Marketing, Sales, Retail, E-commerce, and Product teams.
- Opportunity to improve organizational capability, ways of working, and Trade Marketing best practices.
- Domestic travel may be required to support commercial and customer-facing activities.
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