Director of Marketing, Australia (Marketplace)

Location: Sydney, Australia; hybrid schedule with in-office work three days per week on Mondays, Wednesdays, and Thursdays

Salary: AUD 198,000–247,000 annually, plus bonus, equity, superannuation, and benefits

Company

hirify.global operates a car-sharing marketplace connecting guests with hosts across the US, UK, Canada, Australia, and France.

What you will do

• Lead brand positioning and marketing communications across media, influencers, PR, activations, and social channels for the Australian market.
• Own guest acquisition and retention strategy across paid, organic, partnership, CRM, and other marketing channels.
• Lead host acquisition and engagement, including city-level supply growth playbooks and host lifecycle optimisation.
• Balance demand and supply growth priorities through data-driven experimentation, capital allocation, and marketplace economics.
• Build and manage a high-performing marketing team, agencies, partnerships, budgets, and global stakeholder relationships.
• Partner with finance, accounting, and legal on forecasting, compliance, marketing P&L management, and reporting against Board targets.

Requirements

• 10+ years of marketing experience, including ideally 2+ years in growth marketing or a marketplace environment.
• Bachelor’s degree in Marketing or a related field.
• Experience managing and developing marketing teams and working with senior leadership.
• Strong understanding of two-sided marketplace economics, supply and demand dynamics, unit economics, budgeting, forecasting, and ROAS analysis.
• Experience with brand strategy, performance marketing, SEM, paid social, affiliate, email/CRM, partnerships, agencies, and external vendors.
• Advanced proficiency with AI tools, analytics, and marketing platforms including Claude, GA4, and Ads Managers.

Nice to have

• Experience in high-growth B2C technology or marketplace businesses.
• Experience with host- or supply-side marketing strategy.

Culture & Benefits

• Full-time employment with hybrid in-office collaboration and office lunches, snacks, and activities.
• Competitive salary, equity, country-specific medical, dental, and vision insurance, and retirement employer matching.
• Learning and development stipend, phone and internet stipend, hirify.global travel credit, and host matching program.
• Paid time off, paid holidays, volunteer time off, and parental leave.
• Commitment to an inclusive and diverse workplace.