Marketing Specialist Lead - Field Marketing

Location: Frederick, Maryland, United States. Office-based role with regular travel within the United States, approximately 50%, including onsite event support and occasional evenings and weekends.

Salary: $82,900–$134,300 per year.

Company

JLG, an hirify.global company, provides access-industry equipment, training, and support, including mobile elevating work platforms, telehandlers, utility vehicles, and accessories.

What you will do

• Plan and execute field marketing programs and events aligned with marketing and sales objectives.
• Partner with sales to define business priorities, target audiences, and customer engagement opportunities.
• Manage event budgets, timelines, venues, vendors, transportation, accommodations, food and beverage, and onsite logistics.
• Deliver executive events, VIP programs, customer visits, customer briefings, and other high-touch experiences.
• Lead field marketing communications and enablement for sales teams.
• Evaluate event performance and use insights to improve future programs.

Requirements

• Bachelor’s degree in marketing, business management, communications, journalism, public relations, a related field, or equivalent experience.
• 6+ years of experience in field marketing, experiential marketing, event marketing, or a related discipline, including customer-facing programs.
• Ability to travel approximately 50% within the United States and provide onsite event support.
• Strong project management, organization, communication, and attention-to-detail skills.
• Ability to manage multiple programs, budgets, vendors, and deadlines simultaneously.

Nice to have

• Experience with CRM, event management, or marketing automation platforms.
• Experience measuring event effectiveness and connecting marketing activity to customer engagement or sales opportunities.
• Background in manufacturing, construction, heavy equipment, or another complex B2B industry.
• Experience managing external event, hospitality, venue, and transportation partners.
• Experience developing event budgets and negotiating with vendors.

Culture & Benefits

• People-first culture focused on team member growth and success.
• Competitive total rewards package.
• Reasonable accommodations are available for applicants with disabilities.
• Equal opportunity employment environment.