11 дней назад
Senior Associate, Full-Funnel Growth Creative (AI)
71 200 - 89 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Associate, Full-Funnel Growth Creative (AI): Building and optimizing paid-social creative across Harry's, Flamingo, and Lume by combining consumer insights, production, campaign execution, and performance analysis with an accent on full-funnel ownership, rapid testing, and AI-assisted asset creation. Focus on developing high-volume video, static, UGC, and motion concepts, trafficking campaigns across Meta, TikTok, Snap, and YouTube, and translating performance data into the next creative iteration.
Location: New York, NY; in-office Tuesday, Wednesday, and Thursday
Salary: $71,200–$89,000 base salary per year
Company
is a consumer packaged goods company operating the Harry’s, Flamingo, Lume, Mando, and Coterie brands.
What you will do
- Analyze performance data, consumer insights, platform trends, and competitor activity to identify creative opportunities.
- Develop hypotheses, briefs, concepts, scripts, and 5+ new paid-social creative concepts per week for each product.
- Produce short-form video, static, UGC-style, and light-motion assets, including shooting and editing when appropriate.
- Use AI tools such as Veo, Imagen, and ChatGPT to accelerate asset development and iteration.
- Traffic and launch campaigns across Meta, TikTok, Snap, YouTube, and other paid-social channels.
- Monitor performance, optimize spend, maintain testing plans, and communicate learnings to Growth, Makers, Supply Chain, and external partners.
Requirements
- 2–4 years of experience in performance marketing, growth creative, or a related role.
- Hands-on experience with Meta Ads Manager and/or TikTok Ads Manager, including campaign setup, optimization, and reporting.
- Experience with creative production tools such as Adobe Premiere, Photoshop, Illustrator, After Effects, and/or Figma.
- Ability to use Excel or Google Sheets for data analysis and test tracking.
- Experience briefing and producing UGC or creator-led content.
- Hands-on, data-fluent, socially native, proactive, and comfortable working across strategy, production, and media execution.
Nice to have
- Experience managing media across Google, Snap, or YouTube in addition to Meta and TikTok.
- Experience working across multiple brands simultaneously.
Culture & Benefits
- Medical, dental, and vision coverage, plus a 401(k) match.
- Equity in and a learning and development stipend.
- Flexible time off and working hours.
- Paid parental leave and extended sabbaticals based on tenure.
- In-person and virtual team events, free products, and an inclusive workplace.
- Visa sponsorship support is available when work authorization sponsorship is required.
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