Senior Product Marketing Manager (AI)

Location: San Francisco, CA; hybrid schedule with 3 days in the office

Salary: $150,000–$165,000 annual base salary, plus $20,000 variable compensation and equity eligibility

Company

hirify.global provides an AI-powered operating system for institutional real estate investing, combining listings, investment data, and intelligent execution workflows.

What you will do

• Develop positioning, messaging, value propositions, and the platform narrative across products, audiences, and priority use cases.
• Lead go-to-market strategy for major launches, including audience definition, use cases, enablement, success metrics, and cross-functional execution.
• Conduct customer research, competitive intelligence, and win/loss analysis to identify buying triggers, unmet needs, and differentiation opportunities.
• Use customer, pipeline, adoption, and market data to refine ICPs, personas, segmentation, pricing, packaging, and growth strategy.
• Create sales enablement materials such as competitive guidance, training, battlecards, and objection-handling resources.
• Bring customer and market insights into product discovery, roadmap planning, naming, packaging, and commercialization.

Requirements

• 7+ years of B2B product marketing experience, ideally in enterprise SaaS, fintech, proptech, data, financial services, or another complex technology category.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience owning positioning, messaging, product launches, and go-to-market strategy for sophisticated products and enterprise buyers.
• Strong analytical, written, verbal, and cross-functional leadership skills, including the ability to influence stakeholders without direct authority.
• Experience with customer and market research, competitive intelligence, win/loss analysis, ICP and segmentation strategy, and pricing and packaging.
• Strong fluency with AI tools and the ability to apply AI to marketing research, analysis, strategy, productivity, and execution.

Nice to have

• Strong understanding of commercial real estate, institutional investing, private markets, or capital markets.
• Ability to quickly master complex industries, workflows, and sophisticated buyer audiences.

Culture & Benefits

• Medical, dental, and vision insurance.
• Flexible Spending Account, paid parental leave, and 401(k).
• Company-sponsored commuter benefits.
• Flexible time off, catered lunches and snacks, and monthly wellness reimbursement.
• Hybrid work arrangement with 3 days in the office.

Hiring process

• Interviews are conducted by video conference.
• AI-assisted transcription may be used for interview note-taking and internal evaluation.