Marketing Activations Intern (Gaming)

Location: Barcelona, Spain; hybrid work model with flexible work-from-home options.

Company

hirify.global develops and publishes games across mobile, PC, and console platforms, including established franchises and licensed IP collaborations.

What you will do

• Support the Principal Activations Manager in coordinating in-game activations from concept through implementation.
• Contribute creative concepts for integrating IPs into characters, vehicles, dialogue, content, and game modes.
• Coordinate with game, marketing, production, QA, art, and economy teams to deliver engaging player experiences.
• Align social media, influencer, and promotional campaigns with in-game activations.
• Coordinate promotional assets, approvals, IP guidelines, and deliverable tracking with internal teams and external rights holders.
• Research player insights, market trends, audiences, and potential IP collaboration opportunities.

Requirements

• Strong understanding of video games across console, PC, and mobile platforms.
• Fluent English, written and spoken, with the ability to produce clear and engaging copy.
• Ability to use player insights, market research, and data to inform creative and commercial decisions.
• Strong organization, communication, coordination, and stakeholder-management skills.
• Creative, curious, proactive, collaborative, and comfortable balancing ideas with timelines and production constraints.

Nice to have

• Knowledge of cars, motorsport, or racing culture.
• Experience with IPs, licensing, partnerships, branded collaborations, live-service games, or in-game events.
• Experience collaborating with external partners or rights holders.

Culture & Benefits

• Six-month internship agreement.
• Flexible schedule adapted to student needs.
• Hybrid work model and an international, inclusive environment.
• Office located in central Barcelona with local workplace benefits.
• Collaboration with teams across gaming, entertainment, partnerships, marketing, and live operations.

Hiring process

• Recruiter interview.
• Hiring manager interview and case study or test.
• Final interview.