Influencer and Community Brand Manager

Location: Madrid General Office in Alcobendas, Spain; hybrid schedule with 3 days in the office and 2 days typically working from home

Company

Procter & Gamble develops and manages recognized consumer brands across global markets.

What you will do

• Lead locally relevant influencer, KOL, and expert strategies in line with regional guidance.
• Identify, vet, onboard, and manage relationships with creators, agents, and talent partners.
• Own influencer campaigns end to end, including briefing, content delivery, rollout, budget management, ROI tracking, reporting, and optimization.
• Drive community engagement, UGC, advocacy, sentiment monitoring, risk management, and issue escalation across TikTok, Instagram, YouTube, Reddit, and other platforms.
• Collaborate with Brand, Creative, Media, and PR teams to connect influencer, UGC, paid, organic, and brand content.
• Use social listening and AI tools to identify trends, generate insights, and improve content, creator, and campaign decisions.

Requirements

• Experience in influencer marketing, creator partnerships, or social media.
• Professional proficiency in Spanish and English.
• Proven experience managing end-to-end influencer campaigns from briefing through reporting.
• Strong understanding of the Spain creator landscape and platform dynamics.
• Ability to analyze performance, manage budgets, and deliver measurable engagement, awareness, and conversion results.
• Strong communication, collaboration, strategic thinking, and hands-on execution skills.

Culture & Benefits

• Competitive salary and flexible benefits.
• Employee stock ownership and savings plan with company contributions.
• Health insurance, pension plan, life insurance, and 24 vacation days.
• Relocation support if needed.
• Continuous learning and development opportunities.
• Free on-site parking with dedicated electric vehicle charging points.