Senior Director, Product Marketing (AI SaaS)

Location: Remote (US); the posting also references Santa Monica, CA.

Company

hirify.global provides an AI-native employee relations platform for intake, case management, investigations, analytics, and whistleblower hotlines.

What you will do

• Define the ideal customer profile, buyer-specific value propositions, positioning, and messaging as the company moves upmarket.
• Own competitive assessments and translate differentiation into sales-ready materials.
• Run win/loss analysis, buyer interviews, and sales research to improve messaging and product marketing strategy.
• Own website messaging, conversion improvements, product launches, audience strategy, and cross-functional go-to-market coordination.
• Create decks, one-pagers, ad creative, sales enablement content, competitive collateral, and customer communications using hands-on production skills.
• Manage quarterly customer webinars, weekly newsletters, in-app release communications, and sales resource library training.

Requirements

• 8+ years of experience in B2B SaaS product marketing, including ownership of positioning and messaging for a full product line.
• Experience building ICP and value proposition frameworks used by Sales.
• Strong competitive marketing experience, including assessments and sales enablement against named competitors.
• Experience owning website messaging, product launches, sales enablement assets, and cross-functional execution.
• Strong writing skills and the ability to create polished decks and creative independently using Canva and AI tools.
• Experience marketing to HR, Legal, or Compliance buyers is preferred; comfort working in a lean team is expected.

Culture & Benefits

• Remote-flexible work in a hands-on, lean marketing team.
• Close collaboration with Sales, Product, Marketing, RevOps, agencies, and leadership.
• Competitive salary and company equity.
• 401(k) matching, medical, dental, and vision insurance.
• Unlimited paid time off, paid holidays, and company equipment.