Director, Culture Marketing

Location: Dallas, United States. Travel: 40–50%. The role is open to U.S. citizens, U.S. permanent residents, and individuals currently authorized to work in the United States on a valid visa.

Salary: $115,200–$172,800 base salary per year, plus cash incentives.

Company

hirify.global is a global consumer brand developing marketing programs across culture, media, sports, events, creators, and communities.

What you will do

• Lead the long-term Culture Marketing strategy and portfolio for hirify.global’s Central Region.
• Set investment priorities and oversee flagship events, third-party partnerships, and major cultural programs.
• Identify cultural trends, communities, artists, creators, and emerging opportunities across music, dance, art, and related spaces.
• Build integrated programs connecting brand, content, communications, product trial, media, field marketing, sports, and sales objectives.
• Develop artist, creator, cultural organization, and strategic partner relationships.
• Lead, mentor, and develop a high-performing Culture Marketing team while managing budgets and measuring program impact.

Requirements

• 10+ years of progressive marketing experience, including culture, lifestyle, brand, experiential, entertainment, or related disciplines.
• Experience setting strategy and leading large-scale, innovative, multi-market marketing programs and portfolios.
• Strong understanding of cultural ecosystems, consumer behavior, brand marketing, creators, content, events, products, and communities.
• Experience overseeing complex live experiences, event production, partnerships, significant budgets, and investment decisions.
• Exceptional people leadership and the ability to influence senior leaders and cross-functional teams in a matrixed environment.
• Must be authorized to work in the United States. The role may require lifting or moving items weighing 25 pounds or more.

Nice to have

• Bilingual English/Spanish communication skills.

Culture & Benefits

• Permanent, benefits-eligible employment.
• Medical, dental, and vision plans.
• 401(k) match, family leave, paid time off, and paid holidays.
• Pet, legal, and life insurance.
• Tuition reimbursement.