Director, Analytics (Marketing Analytics)

Location: New York, United States. Hybrid approach with teams in the office around four days a week.

Salary: $100,000–$230,000 USD per year

Company

hirify.global operates within WPP Media, WPP's AI-driven media operating unit that combines media, data, partnerships, and the WPP Open marketing platform.

What you will do

• Lead the day-to-day analytics relationship for Norwegian Cruise Line and represent analytics in client and cross-functional meetings.
• Co-create and implement a 2027 full-funnel measurement strategy covering brand health, lead generation, sales, media performance, and business outcomes.
• Develop learning agendas, advise on test design, and translate measurement results into actionable recommendations.
• Set up and evaluate Brand Lift Studies with DISQO, Dynata, Kantar, and comparable measurement partners.
• Lead Quarterly Business Reviews, monthly reports, and quarterly creative reports with clear analytical narratives.
• Partner with Data Science, Business Intelligence, and Data and Technology teams on Media Mix Modeling, reporting, visualization, data access, and decision intelligence.

Requirements

• 10+ years of experience in analytics, measurement, marketing science, media analytics, or a related quantitative discipline.
• Experience designing full-funnel measurement frameworks across brand and performance objectives.
• Advanced client leadership, stakeholder influence, strategic communication, and executive presentation skills.
• Strong experience with learning agendas, test design, Brand Lift Studies, and third-party measurement providers.
• SQL proficiency, including querying and exploring data in Snowflake beyond standard dashboard outputs.
• Experience managing, mentoring, or developing analysts and working across major media channels.

Nice to have

• Experience partnering with Data Science teams on Media Mix Modeling and marketing effectiveness.
• Experience with Tableau, Adobe, VideoAmp, DISQO, Dynata, Kantar, Hightouch, Infosum, Python, data clean rooms, customer data platforms, decision intelligence, or agentic reporting.

Culture & Benefits

• Open, collaborative environment built around trust, respect, creativity, and professional growth.
• Access to global WPP Media and WPP networks, learning opportunities, employee resource groups, and in-office events.
• Medical, vision, and dental insurance, group retirement plans, significant paid time off, partner discounts, and mental health awareness days.
• Hybrid working model with flexibility and accommodations discussed during the interview process.