Brands Analyst (Digital Advertising)

Location: Remote

Salary: $107,000–$178,000 per year, based on the intended level for the role.

Company

hirify.global is a technology platform powering dispensary operations and consumer access to cannabis across the United States and Canada.

What you will do

• Develop prospect briefs, budget recommendations, media plans, performance projections, and ROI scenarios to support new business.
• Produce monthly and quarterly client reporting that connects advertising spend with ROAS, buyer acquisition, market share, and conversion improvements.
• Design and maintain client-facing dashboards and internal reporting tools using Hex, Looker, or similar platforms.
• Present analytical findings to brand stakeholders and recommend campaign launches, budget reallocations, and placement optimizations.
• Collaborate with Sales, Ad Operations, and Product teams on data needs, product testing, and ad hoc analysis.
• Analyze campaign incrementality, share of voice, consumer behavior, and the cost of reducing or pausing advertising spend.

Requirements

• 3–5+ years of experience in digital advertising analytics, media analytics, ad operations, or a related data-driven role.
• Proficiency in SQL and experience querying large datasets, with Snowflake strongly preferred.
• Ability to turn quantitative data into clear narratives and present findings confidently in client-facing settings.
• Experience collaborating with sales, operations, and product teams while managing multiple client deliverables and deadlines.
• Ability to work with ad platform, POS, telemetry, product, and retailer data to create market share, market impact, QBR, ad metric, incrementality, and retailer-level reports.
• Ability to write queries for campaign optimization analysis and support A-B testing using ad server and user-level data.

Nice to have

• Experience with Hex, Looker, or similar data visualization and BI platforms.
• Background in retail media, programmatic, display, sponsored product advertising, cannabis, CPG, or retail media.
• Knowledge of ROAS, CTR, incrementality, share of voice, and conversion rate metrics.
• Experience creating polished client presentations in PowerPoint or Google Slides.

Culture & Benefits

• Remote work environment with flexible vacation and sick days.
• Medical, dental, and vision benefits.
• Stock option packages for all employees.
• Technology allowance covering hardware, software, and reading materials.
• Commitment to mutual respect, equal employment opportunity, diversity, and inclusion.