1 час назад
Sr. Analyst, Marketing Analytics & Measurement (Marketing Analytics)
75 000 - 93 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr. Analyst, Marketing Analytics & Measurement (Marketing Analytics): Analyzing cross-channel marketing and media performance data, supporting in-market testing, and developing measurement recommendations for large-scale clients with an accent on media optimization, visualization, and marketing measurement technology. Focus on applying multi-touch attribution, online-to-offline matching, media mix modeling, and structured analysis to solve complex marketing challenges.
Location: Minneapolis, United States; frequent paid travel to the Minneapolis headquarters is required for company, team, and in-person collaboration events.
Salary: $75,000–$93,000 annually, inclusive of a 15% bonus.
Company
is an independent full-funnel media, measurement, and creative firm that helps major brands improve marketing performance through its EMRge marketing technology platform.
What you will do
- Support 2–3 client engagements as a core measurement contributor and partner with account and measurement leads.
- Analyze client media performance data to identify trends, optimization opportunities, and actionable business insights.
- Develop cross-channel activation roadmaps, workplans, visualizations, and client-facing recommendations.
- Support the design, execution, and analysis of in-market marketing tests.
- Develop expertise in multi-touch attribution, online-to-offline matching, and media mix modeling.
- Educate peers and internal media teams on measurement methods and marketing activation improvements.
Requirements
- 3+ years of relevant professional experience.
- Experience in marketing, preferably digital marketing.
- Strong communication and collaboration skills across client and internal teams.
- Ability to translate complex marketing data into tangible business recommendations.
- Ability to work effectively in ambiguous situations and structure open-ended analytics requests.
- Experience communicating with senior stakeholders such as directors, vice presidents, CMOs, or CFOs.
Nice to have
- Experience with Adobe Analytics, Google Analytics, or Viq.
- Experience with incrementality testing using geographic or customer holdouts.
- Experience using SQL to gather data and run analytics.
- Experience with media mix modeling and multi-touch attribution models.
Culture & Benefits
- Trust-based, transparent, inclusive, and collaborative work environment.
- Access to office spaces in Minneapolis, New York City, and Chicago.
- Generous paid vacation policy and a sabbatical program.
- 401(k) matching and health insurance, including coverage for same-sex partners.
- Family formation benefits, mobile phone and data stipend, and charitable giving match.
- Paid travel to the Minneapolis headquarters for company and team events.
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