13 дней назад
Senior Campaign Manager (Genomics)
107 700 - 161 500$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Campaign Manager (Genomics): Managing integrated marketing campaigns for SomaScan across digital and traditional channels with an accent on audience segmentation, paid media, marketing automation, and performance analytics. Focus on building HubSpot and Pardot workflows, optimizing campaigns through A/B testing and landing-page improvements, and translating dashboard insights into revenue-focused recommendations.
Location: Boulder, Colorado, United States
Salary: $107,700–$161,500 base salary annually, plus eligible variable cash compensation and equity.
Company
develops genomic technology that supports life-changing discoveries, early disease detection, diagnosis, and new treatment options.
What you will do
- Develop and execute integrated marketing campaigns for SomaScan across digital and traditional channels.
- Manage the full campaign lifecycle, including planning, audience segmentation, launch, tracking, and optimization.
- Own paid media strategy across Google Ads, Meta, and LinkedIn, including targeting, creative optimization, and budget management.
- Build workflows, lead-nurturing sequences, and personalized customer experiences in HubSpot and Pardot.
- Run A/B tests, optimize landing pages, and analyze campaign performance with Google Analytics and related tools.
- Build performance dashboards and present data-driven recommendations to stakeholders across Sales, Product Marketing, Creative, and Digital.
Requirements
- At least 5 years of related experience with a bachelor's degree, or an equivalent combination of education and experience; alternative paths include 3 years with a master's degree or a PhD without experience.
- Experience managing integrated, multi-channel campaigns from planning through optimization, preferably in a B2B or life sciences environment.
- Hands-on experience with HubSpot and/or Pardot, including workflow and lead-nurture development.
- Working knowledge of Google Ads, Meta, LinkedIn, campaign budgets, A/B testing, landing-page optimization, and Google Analytics.
- Strong cross-functional collaboration skills and the ability to present campaign performance dashboards and recommendations.
- This role is not eligible for visa sponsorship.
Culture & Benefits
- Inclusive, collaborative environment focused on innovation in genomics.
- Health, dental, and vision coverage, retirement benefits, and paid time off.
- Family-planning support and access to genomics sequencing.
- Variable cash programs, with equity available for eligible roles.
- Employee Resource Groups offering career development, cultural awareness, and social responsibility opportunities.
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