Senior Associate Consumer Marketing Manager (Digital Campaigns)

Location: Ann Arbor, Michigan, USA; onsite at the hirify.global Pizza LLC-WHQ location.

Company

A large global pizza company operating more than 22,300 stores across over 90 markets, with a focus on technology, data, and franchise-enabled growth.

What you will do

• Develop and lead personalized digital customer journeys and multi-step, multi-channel campaigns.
• Partner with Data Sciences and Decision Science teams to apply machine-learning models, including Lifetime Value and Next Best Action, to customer-facing experiences.
• Build targeted campaigns that support customer acquisition, purchase frequency, and lifetime value growth.
• Create project plans, milestones, deadlines, and dependencies for cross-functional personalization initiatives.
• Coordinate with MarTech Operations, Data Management, Media, IT, Marketing, Legal, and eCommerce teams.
• Prioritize and implement enhancements to journey features, offers, and campaign enablement.

Requirements

• Bachelor’s degree in business, marketing, or a related field.
• 5+ years of experience developing CRM digital experiences at scale.
• Familiarity with CRM systems, online marketing tools, and marketing automation platforms.
• Strong project management, leadership, written communication, and verbal communication skills.
• Ability to interpret data and insights and convert them into effective marketing activation plans.
• Ability to drive change, adapt quickly, and collaborate across functions.

Nice to have

• Digital UX experience in the QSR or retail eCommerce industry.
• Experience activating machine-learning models such as Lifetime Value and Next Best Action.

Culture & Benefits

• Paid holidays and vacation.
• Medical, dental, and vision benefits beginning on the first day of employment.
• No-cost mental health, fitness, nutrition, and wellness programs.
• Childcare tuition discounts, fertility benefits, and adoption assistance.
• 401(k) matching contributions, company bonus, and a 15% stock purchase discount.